SAVE $587 CA$750 £455 €510 AU$959   30% OFF • EXCLUSIVE OFFER

DMI Specialist - Become a Certified Social Media Marketing Professional

Online Social Media Marketing Course (Professional Diploma)

  Learn Online     $1955 $1368    Enrollment Deadline   

This dynamic specialized online social marketing course covering Facebook, LinkedIn, Snapchat, YouTube and Instagram gives you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people.

Why DMI?

 Globally recognized certification
 Join 150k+ members worldwide
 Payment Plans Available

Why DMI?

  Globally recognized certification
  Join 150k+ members worldwide
  Payment Plans Available

30% Off Sale! Don't Miss Out. Become a Social Media Marketing Specialist. Enrollment Deadline:

Download Brochure
GIAC Logos

Course Overview

Certified Social Media Marketing - Professional Diploma

Get certified with the DMI SPECIALIST digital marketing certification and become a professional digital marketer. Become a Member and connect to the industry with over 150k Alumni members

Program learning outcomes and content What will I learn?

We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision, of the leading Social Media Marketing Certification

Social Research

Module Info & Overview

Just who are your audience? What do they do, think, feel, eat, love, hate and ‘like’? And what do they think about you? Knowledge is power. And both knowledge and power are fascinating.

This module gives you the research techniques to know your audience, and cultural and industry trends. Every day the very people you want to reach throw up gigantic amounts of data. Without the right tools and thinking, it’s a critical mass of meaningless banality. With the right tools and thinking, you have insight deep into hearts and souls.

Download Brochure

Content Creation

Module Info & Overview

Twitter spats. Facebook kittens. Instagram bodies. Humans of Everywhere can’t get enough content – so better content means world-size opportunities.

First up, what do your peeps want to see and share? Once upon a time, putting the right content before the right eyeballs at the right time was a digital game of ‘pin the tail on the donkey’. Nowadays, we have sleek and powerful content management functions to target, select your platform and make use of social listening (which sounds delightfully sinister but isn’t) and competitor analysis.

This module covers key considerations, the various content formats on the platforms (a ‘story’ isn’t something you merely tell nowadays), the awesome power and practice of scheduling content and how to tie it all together with the mother of all strategies.

Download Brochure

Content Outreach

Module Info & Overview

Your content seeds must be scattered widely - yet carefully - so that they fall on fertile minds. From these humble seeds, fantastical money trees shall bloom.

Content seeding is an oh-so-clever way to squeeze every last drop of effectiveness out of your content. It’s all about relevance. Scatter your brand messages in the places where your audience are likely to be.

Choose canny paid promotion, and influencers with true influence. Watch as your pertinent, entertaining, heart-warming or slick content or brand message grows legs of its own and flies around on invisible wings. Measure your success, then rinse and repeat - only better - because now you have all the tools and skills you need to build a titanium strategy from which to scatter your super-seeds.

Download Brochure


Module Info & Overview

Facebook is the behemoth of community building so the opportunities here are biblical in scale. This module helps you:

Understand the enduring appealing of this great big, sprawling original, set up a Facebook Business page and build a community around it, unleash the potential of the platform feature, create compelling Facebook ads and ensure the come before the right eyeballs thanks to a canny mix of targeting strategies, learn all about KPI monitoring, ongoing measurement, reach up to 1.6 billion human beings on any given day

Download Brochure


Module Info & Overview

Twitter is a different animal - less community, more punch. It’s also surprisingly young and ever-so-slightly more male. The media is the message (think about it). Twitter literally challenges you to be ‘more clever’, and this module shows you how. We cover:

What a winning Twitter account looks and acts like how to use Twitter Ads Manager the right Twitter Ad format for your campaign using Twitter Analytics for even more cleverness how to create more Twitterish content - snappy, sharp, shareable and short. Because Twitter doesn’t suffer fools

Download Brochure


Module Info & Overview

This one is all about slick and effortless professionalism. Learn how to use features such as Company pages and Showcase pages, to create an exemplary presence for your company – and gain a deep understanding of what that means in this context.

Here you encounter ad formats such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and the aptly named Dynamic ads. See what best practice means on this platform, strategize like a CEO and measure the effectiveness of your campaigns. It’s a bit like wearing smart casual.

Tonally, it’s a balancing act, kind of trickier than you might think. Too formal and 2009 will come to drag you back. Too casual and you so don’t get it. But do Linkedin well and your competitors shall be painfully outclassed. You’ve got this – because we have.

Download Brochure

Snapchat & Instagram

Module Info & Overview

And now for something young and cool, where product placement is as easy and seamless as 20 minutes of unplanned scrolling. Behold Instagram, behemoth of the future, and Snapchat, home of the youth.

The module gives you a deep understanding of how these platforms work (faster, more visual), how to make your brand work in these very different spaces and why you need this great spread of messaging across the platforms. Create a go-to Insta account. Work those tricky Snap features. Strategize, advertise and optimise. And learn how here too analytics equals #superpowers

Download Brochure

YouTube & Social Video

Module Info & Overview

YouTube because you have eyes to see. And a picture speaks a thousand words – and this being social, should inspire a few thousand too. Social video is one of the most awesome tools in your new bag of digital tricks. And video is no longer the preserve of guys with film study degrees.

This superpower is now yours, and here we give you all the tech and thought basics to make it happen, including how to set up and manage a YouTube channel and create strategies that don’t treat creativity like a buzzword. Learn how video sits within the rest of your mix across platforms, build your online audience and use advertising and analytics for visual campaigns that mesmerise.

Download Brochure

Social Customer Service

Module Info & Overview

One of the most interesting dynamics of social media is how it manages to be collective - the great big bee brain containing the thoughts of billions - yet also personal (it’s about what I ‘like’) and actually kind of intimate (my platform in my own time).

This leaves miles of scope for that important personal interaction, and social customer service is your opportunity that to shine bright like a digital diamond. This module shows you which platforms do service best and how.

It’s about happiness – best practice in how to measure your customers’; how to train happiness-inducing social customer service agents, and how to build and run online support communities that are make people happy. You also get to evaluate your performance and how to make Peer-to-Peer (P2P) communities (where consumers rate your offering) happy too. This is human values dressed up as tech.

Download Brochure

Strategy & Planning

Module Info & Overview

You’ve got skills, tools, followers, know-how, tech, savvy, smarts and big ideas. Now learn to tie it all together with cutting-edge strategy, the visionary stuff, as practiced by the world’s leading brands on social. And work out how your wild and responsive social offering sits with – or carries – the rest of your marketing mix.

Here we look at research – owned, accessed, desk and audience research – because knowledge is razor sharp and super-specific these days. Work the silent superpower of deep social listening. Set actionable objectives and KPIs. Turn your plan into a vast, fast-unfolding and hyper-responsive reality. Make it happen and then make it happen better with analytics and measurement tools. You a now a true player of the game. Choose your prize and win it.

Download Brochure

Who's it for?

The DMI Specialist Program is aimed at:

  • Sharp and experienced players of the digital sales and marketing game who aren't content to be mere players anymore 
  • Sales professionals. Marketing Managers. Team leaders. Business Consultants and Developers. Professionals who’ve taken their vision as far as they can go without specialised skills – and plan to fix that 
  • Entrepreneurs who want to be more entrepreneurial 
  • Those who realise specialisation gives you a real, sharp, tangible competitive edge -with which to slice through the competition 
  • Inspired career changers 
  • Talented people who know that Certification makes doors open
Download BrochureAdd to Cart

What's included?


Sign up for our digital marketing courses and you become a Power Member who is joining thousands of alumni who are already playing the digital game and becoming a certified marketing professional. Access resources, insights, digital smarts and real opportunities. You don’t just do a course, you get what you need to build a career.

6 months FREE with all courses.

White-hot course content

Get the latest up to date courseware via our learning experience platform.

Globally recognized Certification

A globally recognized digital marketing certification to move you & your career forward.

Maintain your Status and Skills year-on-year

Continuous professional development guaranteed, keeping you in the game.

Toolkits & Premium Content

The latest content and toolkits to always keep you in the game.

Vibrant connected community

Connect and join over 150k global members in the DMI Network.

Test your skills diagnostic

Benchmark your skills against your professional competition and stay top of your game.

Download BrochureAdd to Cart

Globally Recognized Certification

Over 150k Members
Globally trust DMI to progress their career.


of our members have said that our course has had a positive impact on their career.


of our members have been promoted after completing one of our courses.


of our members are working at senior or management level.

Our members work for some of the biggest companies globally

Logos - Members Work For...

We get you in the game

Member Stories

Having gained an introduction to the digital field at Epsilon, I realized there were many more areas to explore and gain knowledge in. Digital marketing is a key part of every successful business, and is a career path I decided to pursue.

Between the course management team, comprehensive learning content and weekly blogs on the Digital Marketing Institute website, I felt that my learning experience was very well supported overall.

When I decided to rejoin the workforce, I recognized the digital skills gap in my CV, and knew it needed to be addressed before approaching potential employers.

The DMI Student Support Team

With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.

Tutors with Industry Experience

Our tutors are dedicated, knowledgeable and best of all, have up to date digital industry experience.

Support Team

Whatever it is, we’ve got it covered. This is 360 degree support. The team is right there when you need them.

We pride ourselves on providing full, compassionate and comprehensive support to all of our students.


Become a Social Media Marketing Specialist

Boost your credibility and advance your knowledge, role and career.

Pay In Full 30% off
Instant Access


Join 150k DMI members from companies like these.

DMI Global Champions Logos

Your questions answered.
And then some

Everything you need to know about acquiring digital superpowers, connecting with the hive mind of digital talent via the Membership portal, building a titanium career with lasting Accreditation, how to take over the universe and more.

How is the Social Media Marketing Certificate assessed?

The Specialist Certificate in Social Media Marketing is assessed by one two hour exam. These are administered by our computer-based testing partner, Pearson Vue, via its global network of test centres. Candidates need to achieve a minimum of 60% to pass the exam.

Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

Do I need to have a marketing background?

Anyone can apply for the Specialist Certificate in Social Media Marketing.

A background in a related discipline is not required – the aim of the online digital and social media course course is to allow you to learn everything you need to know about search marketing; and to kickstart a new and exciting career. You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have an interest in a Social media marketing certification.

How much does the online social media marketing course cost?

The Specialist in Social Media Marketing Diploma costs $1955 $1368 to study online in the UK. This includes all course content and the examination fee.

Who should take this social media marketing course?

The Specialist in Social Media Marketing is a diploma and is suitable for people who are responsible for the planning, execution and management of social media campaigns. Social media specialists, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area would excel on this online course.

You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have in an interest in a social media marketing career.

This diploma in social media marketing is suitable for any level of skills or experience and is designed to prepare you to engage specifically with social media marketing within an overall digital marketing domain.

Download Brochure

Course Overview