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Professional Certificate in Digital Marketing + PCM from American Marketing Association

  Learn Online     $1955 $1368    Enrollment Deadline   

Two Great Marketing Leaders. One Powerful Course. Get the two top Digital Marketing Certifications in the USA, Canada and Mexico and gain all the power of DMI partnered with the American Marketing Association. Delivered 100% online with continuously updated content means you get cutting-edge digital marketing and soft skills, always. Learn Google Ads (PPC), Analytics, Facebook Ads, content marketing, SEO and more. Two certifications for the price of one.

Why DMI?

  Globally recognized certification
  Join 150k+ members worldwide
  Payment Plans Available

Why DMI?

  Two Globally recognized certification
  Join 150k+ members worldwide
  Payment Plans Available

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Dual Certification in the United States

Dual Certification in Canada

Dual Certification in Mexico

All the power of DMI partnered with the American Marketing Association

Whether you're a beginner, business owner or marketing professional looking to boost your skills, this digital marketing course is for you. Delivered 100% online, you can learn in your own time at a pace that suits you. 

On completion of this course, you get two certifications for the price of one! Not only will you receive a DMI certification, but you also receive the Professional Certified Marketer (PCM) awarded by the American Marketing Association (AMA). Both are internationally recognized. Get ahead and stand out in your career with dual certification.

DMI and American Marketing Association

Eligibility criteria may apply. See T&Cs for details.

NEW 2021

Get the skills to stay relevant in an ever changing digital world.

Get all the key and latest digital marketing skills with DMI PRO. We offer the most current and relevant industry thinking available and we do this by constantly updating our courses to meet industry changes. Delivered by skills experts working in the field, we ensure you've got the most up to date and relevant learning, always

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What's New?

  8 New soft skills including "The Art of Persuasion"
  Improved UX and supporting content library
  Interactive Practical Exercises to test your new skills
  All the latest digital platforms covered included Tik-Tok
  Added platform walkthroughs
  Additional B2B Marketing Content Learning
  Included in your member subscription is all future upgrades of the course once you’ve passed
  Plus much, much more

Program learning outcomes and content What will I learn?

You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch.

Introduction to Digital Marketing

Module Info & Overview

What's it all about? How do you reach customers? How can traditional and digital media work together? What's the difference between inbound and outbound marketing?

This module takes you through the basics, keeping things clear and actionable.

Principles of Digital Marketing Digital Research Developing Objectives Cultural Research Connecting with the Customer 
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Content Marketing

Module Info & Overview

This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance.

Content Marketing Concepts and Strategy Developing a Content Marketing Plan Publishing and Distributing Content Using Content Research to Find Opportunities Creating and Curating Content Metrics and Performance 
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Social Media Marketing

Module Info & Overview

Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’.

Key Social Platforms for Digital Marketing Growing and Engaging an Audience Developing Data-Driven Audience and Campaign Insights Setting up a Social Media Experience for a Business Creating and Optimizing Social Media Campaigns 
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Search Engine Optimization (SEO)

Module Info & Overview

Search Engine Optimization is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimize rankings and then convert visitors to customers.

SEO Fundamentals Keywords and SEO Content Plan Measuring SEO Performance Aligning SEO and Business Objectives Optimize Organic Search Ranking 
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Paid Search (PPC) using Google Ads

Module Info & Overview

Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimize campaigns, track conversions, and measure your ROI.

Fundamentals of Paid Search Search Campaign Management Paid Search Campaign Measurement Paid Search Campaign Creation with Google Ads 
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Display and Video Advertising

Module Info & Overview

Learn how to set up, manage and optimize your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats.

Fundamentals of Display and Video Advertising  Google Display Network and Video Ad Formats Creating and Managing a YouTube Channel Creating Display and Video Campaigns Targeting Display and Video Campaigns Measurement and Optimization  
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Email Marketing

Module Info & Overview

Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximize open rates and ROI. We also cover marketing automation and the importance of data management regulations.

Email Marketing Fundamentals Email Design Testing and Optimizing an Email Campaign Tools and Strategy Creating an Effective Email Campaign Marketing Automation 
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Website Optimization

Module Info & Overview

What makes a winning website? This module gives you the skills to create a simple, well-designed, optimized WordPress site that not only looks good but also delivers for your business.

Web Design and Website Optimization Design Principles and Website Copy Publishing a Basic Website User-Centered Design and Website Optimization Website Metrics and Developing Insight 
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Analytics with Google Analytics

Module Info & Overview

This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions.

Web Analytics Fundamentals Creating and Configuring a Google Analytics Account Monitoring Campaigns with Google Analytics Reports Setting Goals with Google Analytics Analyzing and Recording Google Analytics Data 
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Digital Marketing Strategy

Module Info & Overview

Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more.

Digital Strategy Fundamentals Setting Strategy Objectives and KPIs Digital Strategy Research Developing a Creative Strategy Executing a Digital Marketing Strategy Communicating a Digital Marketing Strategy 
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Who's this certificate for?

This Digital Marketing Program is aimed at:

  • Those in traditional marketing careers who are looking to update their skillset.
  • Marketers working in Management and Senior Management.
  • Those who have just graduated and want to hit the ground running and up their skills in digital marketing immediately.
  • Entrepreneurs and small businesses owners.
  • Anyone hoping to implement an up to date digital strategy for their company.

Over 150,000+ members trust DMI to power up their careers

  • Excellent!

    Excellent course materials that take one's career to the next level

  • DMI have the tools

    DMI have all the tools I need to pursue a career in Digital Marketing!! I will definitely be doing more courses with them.

    Bianca G

    Google Reviews
  • Well organized and structured

    Well organized and structured lessons along with supplementary resources that really nail in the understanding. Would recommend to anyone...

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    Frances H

    Google Reviews
  • Great Experience

    Great experience. Very helpful to be able to study online and manage around work/family. The support team have been helpful and supportive...

    Continue Reading

    Britta A

    Google Reviews
  • Great Investment!

    A worthwhile investment. I have already recommended DMI to two marketers that are former colleagues.

    Continue Reading

    Tiffany B

    Google Reviews
  • Great institution for learning

    This is a great institution for learning and brushing up on digital marketing - I highly recommend DMI...

    Continue Reading

    Anthony G

    Google Reviews
  • Very Thorough

    Very thorough with the amount of info provided with sign up. Affordable. Great course and overall some of the best customer service through out that I've dealt with for a similar elective.

    Febronia A

    Google Reviews
  • Very positive Experience

    My Experience with DMI is very positive. The course I am attending is well done. DMI offers you lots of extra resources such as articles, webinar, extra lessons, video, presentations with valuable information.

World Class Certification

The global standard in digital marketing training

With over 150,000 members around the world you'll be in good company. Our members work for the world’s top companies and upon completing a DMI course, 81% of our members have been promoted.

What's Included

An unparalled learning experience built around you

Cutting Edge

Cutting edge Learning Content

Globally Recongized

Globally recognized certification


Live Webinars & Q&A Sessions


Vibrant connected community

Practice Exam




Join thousands of USA Digital Marketing Professionals

Gain the skills required for Professional Achievement in this thriving digital community.

  United States of America

Average USA Digital Marketing Salary: $56,100
Average Senior Marketing Salary: $100,000

Average United States Salary

Salary and Recruitment data source: and indeed.com21st April 2021

Digital Marketing Job Openings in United States:


United States





New York



Salary and Recruitment data source: and indeed.com21st April 2021

Join thousands of Canadian Digital Marketing Professionals

Gain the skills required for Professional Achievement in this thriving digital community.


Average Canadian Digital Marketing Salary: CA $45,750 
Average Senior Marketing Salary: CA $89,000

Average Canadian Salary

Salary and Recruitment data source: and indeed.com21st April 2021

Digital Marketing Job Openings in Canada:









Salary and Recruitment data source: and indeed.com21st April 2021

Globally Recognized Certification

Over 150k Members
Globally trust DMI to progress their career.


of our members have said that our digital marketing course has had a positive impact on their career.


of our members have been promoted after completing one of our digital marketing programs.


of our members are working at senior or management level.

Our members work for some of the biggest companies globally

Logos - Members Work For...

What our Students Say

While researching, I found many positive reviews about the Digital Marketing Institute from students and leaders in the digital industry and this influenced my decision to take the course.

If you’re doing it online like I did, properly allocate time. Pretend as though you have class at a set time every week and make no other plans at that time. It will allow you absorb the information at a reasonable rate and leave you plenty of time to study at the end.

I had lots of fun while learning, and while being in a great environment. I learned so much, gained a large amount of hands on tools for Digital Marketing.

The DMI Student Support Team

With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.

Tutors with Industry Experience

Our tutors are dedicated, knowledgeable and best of all, have up to date digital industry experience.

Support Team

Whatever it is, we’ve got it covered. This is 360 degree support. The team is right there when you need them.

We pride ourselves on providing full, compassionate and comprehensive support to all of our students.


Professional Certificate in Digital Marketing + PCM from American Marketing Association

Boost your credibility and advance your knowledge, role and career.

Pay In Full 30% off
Instant Access


Pay In Full 30% off
Instant Access


Join 150k DMI members from companies like these.

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Frequently Asked Questions

How much does this dual certificate cost?

This Certification in Digital Marketing, DM Pro costs $1368. This includes all digital marketing course materials and the examination fee (first attempt only).

How long is this dual certificate?

This course consists of approximately 30-hours of course content. You have up to 24 weeks to complete the course, during which time you can access your course content wherever and whenever you want. Average completion time is between 8-10 weeks.

Where will my digital marketing qualification be recognized?

This certificate is recognized globally. 

The Digital Marketing Institute is the global certification body for Digital Marketing education. Our certification is highly sought after by employers around the world. 

You’ll also be dually certified with the Professional Certified Marketer (PCM) awarded by the American Marketing Association (AMA).

The DM Pro qualification has been credit rated by the Scottish Qualifications Authority.

How is the dual certificate assessed?

The Assessment is one three hour exam. These are administered by our testing partner, Pearson Vue, via its global network of test centers.

The exam is split into three sections. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

What competencies will you gain?

By earning this digital marketing certification, you will:

- Understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business.

- Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert.

- Understand the importance of digital marketing strategies and know how to use SEO online and offline, social media marketing, paid search (Google Ads - PPC), content, advertising and email to drive customer engagement.

What support will you get for your online learning journey?

This digital marketing certificate program is available to study online via our dynamic online learning environment, known as the Class Network. This Class Network provides you with access to:

- HD video lectures with accompanying downloadable course material.

- Resources to help you with your studies including self-directed practical exercises and recommended reading.

- Live tutor support is also available for all students.

Is this dual certificate technical?

No, in the sense that it is not a programming course, and you will not have to learn any coding. The DM Pro course focuses on the commercial aspect of online marketing.

This digital marketing certificate is a practical course designed to help you improve your knowledge of online digital marketing, strategy and measurement.

30% Off Sale! - Don't Miss Out Boost Your Career. Boost Your Salary with dual DMI + AMA certification. Enrollment Deadline:

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Course Overview